If you’re searching out the 2019 Facebook stats online dealers need to understand, you’ve come to the right place.
Why?
Because looking at the stats and numbers of this pinnacle marketing platform can help factor you to areas wherein you ought to be putting your advertising budget and time. In this put-up, we’ve accumulated the most relevant 2019 Facebook stats to enhance your Facebook advertising method idea and point to areas where you could invest more to increase income.
1. Facebook Earned $ fifty-five Billion in Advertising Revenue, Mostly Coming from Mobile
Despite its 2018 facts scandal, Facebook expanded its sales by just over 37% in 2018, nearly all of which became generated from marketing revenue. And that’s not only any old revenue; they suggested that ninety-three % of their fourth-area sales remaining yr came from cellular advertising and marketing on my own.
What does this imply for online sellers?
You can be sure your competition isn’t most effective in placing their price range into mobile placement but optimizing their advertisements (pix and textual content) for mobile-first.
2. It’s Estimated That There are Over eighty Million Active Facebook Business Pages
With 80 million groups on Facebook, can you manage to pay for now not to streamline your targeting? According to Hootsuite’s 2018 Global Barometer Report, as many as 98% of B2C and 89% of B2Bs use Facebook advertisements. The competition goes hand in hand with a profitable niche. However, the key to status out from Facebook content material noise and accomplishing capability customers lies in smaller, more focused marketing campaign segments. Here are four Facebook Custom Audience techniques to assist improve reach and sales.
3. 39% of Facebookers Follow Business Pages to Get Offers
What could make someone choose to observe your web page over those of your largest competition’? Your observe fee. The maximum good sized way you can provide something in exchange for followers and/or engagement is with unique offers. In a Kentico survey, they observed that a whopping 68% of customers forget about the brands they follow on Facebook. However, 39% were more likely to comply with and engage with a logo to get one-of-a-kind gives. Pro Tip: Looking for a Facebook follower benchmark? The average monthly web page like boom is around zero., 15%. One Kid is a good instance of an internet garb store brand using promotions to feature prices for their Facebook fans.
4. On Average, Your New Content is Likely to Reach Only 8.1% of Your Followers Organically
This manner that for each piece of organic content you publish on your Facebook page, it’s probably that simplest around eight.1% of your fans will see it organically. This is not to say you shouldn’t be investing time in excessive-price, low-‘hard promotes’ content material on your Facebook web page. Facebook’s natural content material has its area in phrases, including cost, which facilitates branding and gaining greater followers. It’s also important to notice that smaller Facebook pages generally have higher reach and engagement prices.
