If you’re searching out the 2019 Facebook stats online dealers need to understand, you’ve come to the right place.
Because looking at the stats and numbers of this pinnacle marketing platform can help factor you to areas wherein you ought to be putting your advertising budget and time.
In this put up, we’ve accumulated the most relevant 2019 Facebook stats to enhance your Facebook advertising method idea and point to areas where you could invest more to increase income.
1. Facebook Earned $ fifty-five Billion in Advertising Revenue, Mostly Coming from Mobile
Despite its 2018 facts scandal, Facebook nonetheless expanded its sales via just over 37% in 2018, nearly all of which became generated from marketing revenue. And that’s not only any old revenue; they suggested that ninety-three % in their fourth-area sales remaining yr came from cellular advertising and marketing on my own.
What does this imply for online sellers?
You can be sure your competition isn’t most effective in placing their price range into mobile placement but optimizing their advertisements (pix and textual content) for mobile first.
2. It’s Estimated That There are Over eighty Million Active Facebook Business Pages
With 80 million groups on Facebook, can you manage to pay for now not to streamline your targeting? According to Hootsuite’s 2018 Global Barometer Report, as many as 98% of B2C and 89% of B2Bs use Facebook advertisements. The competition goes hand in hand with a profitable niche. However the key to status out from Facebook content material noise and accomplishing capability customers lies in smaller, more focused marketing campaign segments. Here are four Facebook Custom Audience techniques to assist improve reach and sales.
3. 39% of Facebookers Follow Business Pages to Get Offers
What could make someone choose to observe your web page over those of your largest competition’? Your observe fee. The maximum good sized way you can provide some thing in exchange for his or her follow and/or engagement is with unique offers.
In a Kentico survey, they observed that a whopping 68% of customers forget about the brands they follow on Facebook. However, 39% were much more likely to comply with and engage with a logo to get one of a kind gives.
Pro Tip: Looking for a Facebook follower benchmark? The average monthly web page like boom is round zero.15%.
A good instance of an internet garb store brand using promotions to feature price for his or her Facebook fans is One Kid.
Four. On Average, Your New Content is Likely to Reach Only 8.1% of Your Followers Organically
This manner that for each piece of organic content you publish on your Facebook page, it’s probably that simplest around eight.1% of your fans will see it organically.
This is not to say you shouldn’t be investing time in excessive-price, low-‘hard promote’ content material on your Facebook web page. Facebook natural content material definitely has its area in phrases of including cost, which facilitates with branding and gaining greater followers. It’s also important to notice that smaller Facebook pages generally have higher reach and engagement prices.
Here are a few approaches you can improve your Facebook content’s natural reach:
Leverage video content and Facebook Lives
Avoid clickbait and discover content material that appeals in your target audience specially
Choose pleasant over quantity