For any successful content marketing strategy facing a more nuanced scenario, keyword optimization is an essential part. While everything else stops running properly, or when you have to do it, tweaking your keyword lists is similar to your regular car maintenance. Your content ranks higher in the major search engine while you regularly evaluate and optimize your lists regularly. Your old bag of keyword tricks becomes less and less effective with Google’s Algorithm, which grows more sophisticated continually. By Google’s changes and user habits, the best practices change from year to year. To invite in more visitors, this list will help you keep your content among the first results.
1. Mapping your Keywords to the Buying Journey
Stage of Awareness: What type of product/service satisfies their needs or the solution to their problem is what the customers in the arena of awareness are trying to pinpoint. As everyone needs to do extensive research about any niche, it is not the cup of tea for every potential customer to commence their journey with the exact product which they want in mind. Matching to the interests of the content on your website, your keywords should be targeting everyone. To the appropriate page, make sure to map their stage of the buying journey. Consumers will use general terms such as “air conditioning repair” or “air conditioning Sydney” for this search type.
You should create pages that answer common questions related to your offerings and directly inform the reader instead of selling something while mapping your keywords to this stage. Stage of Consideration: Evaluating the options in the arena of consideration, your audience is already looking for a specific solution. It is the right time to grow trust and convince your potential prospects that your answer is one of the best. Focus your keyword selection on the value of your solution to attract these types of buyers. Stage of Decision: Your customers have direct commercial intent in this stage. You should use keywords like “buy,” “order,” “demo,” and so on. It is then up to your content to convert that prospect to a new customer.
2. Build your lists using a Keyword Optimization Checklist
It can be merely overwhelming by keeping track of every aspect of keyword optimization. From subheadings to Meta titles, every section of your website should be taken into account. Having a checklist is thereby necessary. It makes your job a lot more easily having a structured workflow. You should follow a plan while you are working on your keyword list is what the reason would be. The following are the ways to get you started and create your own workflow: Segmenting your web pages into groups based on topic and conversion rate, prioritizing your efforts, and categorizing your keywords.
Through the targeted key phrases, search volumes, and difficulty score aligning your top pages or group of pages. Based on the top keywords, creating a list of long-tail variations. To discover the search terms your web users are actually interested in, enabling Site Search in Google Analytics. With geo-modifiers gathering the keywords To discover some overlooked keywords running a competitive analysis. Creating new web pages for your website and aligning your newly discovered keywords with your existing pages.
3. Paying particular attention to Mobile Keywords
For searching across every platform, people usually do not use the same queries. Depending on the device the user is searching from, the most popular keywords can alter. The queries tend to be shorter due to the less comfortable keyboard or much longer because of the voice search specifically on mobile. While optimizing for smartphone and tablet users, you need to make sure that you take both versions into account. Location is a massive component of mobile searches, which is another critical aspect to note. According to Google, 94 percent of users search for location-based info, as a matter of fact. You should be paying particular attention to keywords like “near me” and “nearby” is what it means if you have a brick-and-mortar location. To make sure that your company shows up when the users look for businesses in your niche, optimize your Google My Business page and make sure your NAP information is accurate.
4. Conducting a Keyword Audit
It really never hurts to bring in a third party to check your work, even if you used a checklist to develop new keywords. This is when the online SEO auditing tools like Woorank and SEO Site Checkup play their role. Your on-page SEO, off-page SEO, and even your website’s mobile usability are checked through these tools. The issues with broken links and defective web pages are also identified by most of them. To improve the visibility of your site and ranking, many SEO audit tools gives proper recommendations. You can also conduct audits periodically on the older content, which is still ranking for a substantial number of keywords but might need an update to perform better. To rediscover the old hidden gems and getting them to drive better traffic is a great way. It does not mean that it is completely useless just because the content is a bit older.
5. Focusing on Keyword Trends
If you really know how to leverage it, a trend can lead to a big boost in traffic. The competition is less compared to more general keywords if you get on board ahead of time. These trending words of the day can be identified with the help of keyword research tools such as Soovle. Add them to your list if any of them are relevant to your niche. To ensure that your previously trending keywords do not pile up, do not forget to clean up the list every once in a while. While you are waiting for your long-term content to take off, this strategy can give you a short-term boost. To discover seasonal trends and come up with fresh keyword ideas, Google Correlate is one of the best ways. To the search query you provide, this lesser-known tool reveals keywords with similar time-based or regional search patterns.
