FEATURED: What to watch in the markets today  - read our article!

5 Steps to Take to Start Your Small Business Blog Today.


You realize you need to be running a blog on your small enterprise, however you haven’t any concept in which to start. Sound acquainted? If so, read on, for exactly what you want to do to begin a small commercial enterprise blog these days.

If you have already got a WordPress website for your business and without a doubt need to add a weblog, you could try this through your their dashboard. Here is a great primer on a way to try this.

To add a blog for your present non-WordPress website includes a extra technical method that can require the help of a web clothier or developer.

But in case you’re beginning from scratch, here is a step-by-step system for beginning your own small business blog these days.

1. Decide on a blogging platform.
This is an essential decision. Choosing the incorrect platform might not make or smash you, but it can make things greater tough than they need to be.

There are many exclusive running a blog website you could use, however the maximum flexible and person-friendly platform out there is WordPress. There are varieties of WordPress web sites and it’s vital you pick out the right one. There is WordPress.Com, which allows you to set up, in minutes, a blog and its area (e.G., www.Yoursite.Wordpress.Com). For reasons that cross past the scope of this text, I do no longer endorse using this version to your commercial enterprise weblog.


I do recommend the usage of WordPress.Org to create your own self-hosted weblog. This website online is easy to use, although non-techies would possibly need a chunk of help with the initial setup.

Both variations are free. Hosting and registering a site will fee a bit, however extra on that later.

If you’d like to discover your options, there are numerous different systems that are absolutely loose and come up with the capability to set up your web page in some steps; they consist of Weebly, Joomla and Drupal.  However, you ought to be conscious that most of these websites gained’t paintings for a commercial enterprise blog in the long run. Restrictions in phrases of design, functionality and search engine optimization will make it very difficult afterward to have a a hit enterprise blog.

2. Choose a WordPress subject.
One of the pleasant features of WordPress is that it lets in you to effortlessly customise the look and sense of your weblog, using themes. There’s a big listing of unfastened issues to be had inside the WordPress Theme Directory, or strive sorting out top class (paid) subject matters at a site like ThemeForest.

When selecting a subject matter, keep in thoughts the subsequent:

Is it responsive? Does it display well on a ramification of gadgets, including desktop, capsules and mobile devices?
Does it come with a few degree of customer service and/or a help forum?
Does it permit a stage of customization (e.G., changing colours, navigation menu, buttons, widgets, and so forth.)?
Three. Register a website name.
Once you’ve determined which blogging platform you’re going to use, choose a website name. This may be the URL used to access your web site (e.G., www.Yoursite.Com). You can do that thru a website registrar like NameCheap, 1&1 or GoDaddy.

Your domain will cost you round $10 a yr; the rate goes down if you’re willing to pay for more than one year up-the front. Try to pick out a .Com domain (as opposed to .Internet, .Biz, and many others.), if possible, and use your trademarked enterprise name if it’s available. Make sure your area is straightforward to don’t forget but unique enough to distinguish you from websites or companies with a similar name.

Four. Purchase internet website hosting.
While your WordPress web site is unfastened, you’ll nevertheless need to pay to have your blog hosted, which fees extra than the area condominium. You should purchase your web hosting carrier via some of distinct companies, but some of the extra popular are GoDaddy, Hostgator, Bluehost and 1&1.

5. Make a plan, and get writing!
This is the a laugh part, the reason you decided to get a commercial enterprise weblog within the first area. Before you dive in, however, it’s essential to reflect onconsideration on the cause of your weblog.

What is your important goal? Is it to get leads, build your electronic mail list or end up an expert to your subject?
How often will you decide to running a blog? Two to 3 times a week is ideal, however running a blog once per week is better than nothing.
What’s the “voice” of your blog? Casual and amusing? Authoritative? Academic?
How will you get your readers to take action even as to your weblog? An email opt-in field? A link to a income page? Or a call to motion to fill out a request for a quote?
Once you have got a plan in area, cross beforehand and write. Focus on topics in which you have unique insights to percentage, or in which you could virtually add to the communication. Don’t just rehash what absolutely everyone else is pronouncing. Be authentic and write about topics which might be of fee for your audience.

About author

Freelance introvert. Passionate zombie lover. Beer ninja. Music fanatic. Gamer. Internet expert. Cyclist, vegan, DJ, Vignelli fan and storyteller. Acting at the intersection of art and intellectual purity to create great work for living breathing human beings. I'm fueled by craft beer, hip-hop and tortilla chips.
Related posts

Builder.ai vs. Shopify: Which Platform Is Better For Ecommerce App Development?


14 Do’s and Don’ts of Blogging You Need to Know


On Blogging, Cheating, and Winning: Business Lessons From Seth Godin


The Benefits of Blogging for Marketing Purposes

Sign up for our Newsletter and
stay informed