FEATURED: What to watch in the markets today  - read our article!
Ecommerce Seo

6-step SEO Indexation Audit for Ecommerce

Search engines need to index your web page before it can rank. But it’s no longer always apparent if a seek index includes the ideal pages. Content that must be listed won’t be. And content material that should now not be listed frequently is. After comparing your website’s move slowly, indexation is the next step within the technical search engine optimization audit. Use the subsequent six steps to ensure that the proper pages are indexed throughout your ecommerce site.

Number of Pages

How many pages are to your website online? The first step is to decide what number of pages out of your website must be listed. For an approximation, the Pages report in Google Analytics suggests all URLs that have received visitors. Go to the Behavior > Site Content > All Pages and set the preferred date range on the top-right nook. Then scroll to the lowest proper. The variety of rows is the pages to your web page that have driven at least one view.


Alternatively, upload the URLs from all of your XML sitemaps. Make positive, but that your sitemaps are accurate. For example, many automobile-generated XML sitemaps don’t comprise product sides, such as the URL for a web page promoting sweaters with the “black” and “cotton” filters implemented.

The Google Search Console Coverage file gives the precise range of indexed and blocked pages in addition to crawl errors encountered with the aid of Googlebot. It also indicates the number of indexed pages within the XML sitemaps and the number of indexed pages that have been now not within the XML sitemaps. Bing Webmaster Tools’ Index Explorer has similar talents.

Indexation Value

Are the indexed pages precious to searchers?

Not all pages are treasured to organic seek. Examples include inner search and, perhaps, terms-of-use pages. Both are useful to consumers on the website online. However, they shouldn’t be indexed to seem in seek consequences.

Product, category, and certain filtered-browse pages have value because they represent phrases that people would search for — inclusive of “black cotton sweaters.” Analyze your Coverage record to ensure bots can crawl and index the pages with a price but can’t crawl or index the others. Ensure that treasured pages are indexed within the indexation reviews and that pages with no value are not.

Duplicate Content

Does your platform generate duplicate content material?

When the exact content shows with than one URL, that’s replica content material. It weakens the hyperlink authority of the duplicate pages, creates self-competition for scores, and affects crawl fairness. Eliminate reproduction content material anywhere viable.

About author

Freelance introvert. Passionate zombie lover. Beer ninja. Music fanatic. Gamer. Internet expert. Cyclist, vegan, DJ, Vignelli fan and storyteller. Acting at the intersection of art and intellectual purity to create great work for living breathing human beings. I'm fueled by craft beer, hip-hop and tortilla chips.
    Related posts
    Ecommerce Seo

    The Biggest Threats To Your Online Reputation In 2021

    Ecommerce Seo

    SEO: Shaving Seconds Off Page Speed

    Ecommerce Seo

    How to Successfully Do search engine optimization for Zero-Click Searches

    Ecommerce Seo

    Search engine optimization: 6 Critical Reports at the New Google Search Console

    Sign up for our Newsletter and
    stay informed