I’ve heard it all before.
“Blog posts don’t make sales.”
“Who has time to read a submit?”
“Blogging is dead.”
I say, au contraire.
If you are advertising to companies or clients, you want to have blog posts on your arsenal. Yes, you will leverage different content material advertising channels and communique mediums, however blogging need to rank excessive in your listing of content property to expand.
Need a few ammo to make the case? Let me give you three.
1. Stats don’t lie.
In a survey brought to B2B marketers, respondents discovered that running a blog (sixty five%), social media (64%) and case studies (sixty four%) were the pinnacle 3 marketing content and formats applied. In reality, 80% of B2B entrepreneurs and seventy five% of B2C entrepreneurs say they include blogging among their cutting-edge strategies.
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On pinnacle of that, records indicates businesses that posted sixteen-plus blog posts according to month were given approximately 4.5 times the leads than groups publishing zero to four month-to-month posts. And fifty three% of marketers say weblog content material advent is their pinnacle inbound advertising precedence.
A nicely-written, informative, attractive put up can be evolved inside some hours, enabling marketers to push this shape of content out speedy and with control on their very own platforms.
2. Say it with me: S-E-O.
There is running a blog, after which there’s blogging smart. The beauty of a nicely-constructed submit is that keyword-rich, search-engine-optimized content can advantage a brand for years to come. Think approximately the potentialities and purchasers searching out intel at the internet. They pull up Google, kind in a word or query and a list of content material sources and hyperlinks all at once seem. For example, “What is trended facts?” or “How do I prepare dinner a turkey?”
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Blog posts regularly flip up on page one as individuals search — and a superb put up can maintain that spot for wonderful stretches of time. Marketers must always be thinking about the intelligence and know-how their manufacturers can provide and build out associated SEO content material. Natural search and natural rankings are golden, and blog posts can deliver those page one outcomes that power visitors, perspectives and sales.
Three. Hello sales pipeline.
Regardless of whether you are advertising and marketing to companies or clients, blog posts force interest for your services and products, in the long run losing them into the acquisition cycle. In reality, one document states sixty nine% of groups characteristic their lead generation achievement to blogging.
The route to purchase is now not linear. Consumers interact with more than one touchpoints earlier than identifying to buy. Perhaps they see an advert on TV, have interaction with a summit on social media, examine a white paper, attend a webinar and consume content on a blog. In B2B sales, it can take six to eight touchpoints before a lead is income-geared up. Thoughtful blog posts can introduce a capacity prospect to an emblem in a non-threatening, passive manner, driving a touch deeper to an enterprise website or product page.
A collection of weblog posts can also provide a sales team with an array of assets to share with ability clients on LinkedIn, Twitter and thru electronic mail. Instead of drawing close a verbal exchange by means of diving directly into a product pitch, these posts offer a softer approach to warm up a lead and role a business enterprise as a notion chief.
Same is going within the purchaser space. Think approximately businesses selling outside gear, natural splendor merchandise or food. A series of posts may be created for any of these product companies, educating clients about surviving the elements, the benefits of going natural or a chain of recipes. HubSpot reviews internet users within the U.S. Spend three times extra time on blogs than they do on e-mail. Don’t inform me blogs don’t depend.
There is, in reality, more content inside the internet universe than ever earlier than — and it’s no longer all right. Still, compelling, properly-written weblog posts aren’t about to go out of fashion. They have the ability to build your emblem, develop and interact with your audience and pressure income.