Google to strengthen AdWords intelligence with Feefo partnership


Google has partnered with online critiques business enterprise Feefo to strengthen its AdWords network with the incomer’s evaluate-primarily based advertising knowledge.

Feefo, which matches with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment evaluation tech to discover relevant advertising key phrases from the thousands of brand reviews its methods. These can then be entered into digital commercials where it boasts ‘up to a three or 4-fold increase in click-thru-quotes (CTR)’ towards conventional means.

Adrian Blockus, head of channel sales for the United Kingdom and Ireland at Google, explained: “We’re thrilled to have Feefo on board as a Google associate. Feefo has the product knowledge, superior era and perception needed, to create and optimize Google AdWords campaigns for their clients.”


The keywords drawn out through Feefo can also be used to spruce up emblem copy and landing pages to mirror the language and sentiment utilized by customers for their evaluations.

Matt West, leader revenue officer of Feefo, delivered: “We use our precise insights to lend a powerfully persuasive new voice to ads.

“We are centered on the use of the power of our clever progressive era to extract the most possible price from consumer feedback on behalf of our customers, and stay committed to assisting clients make confident, knowledgeable choices based totally on actual evaluations they can believe.”