When it comes to improving Google ranking, then link-building wins the game. It’s one of the most effective and yet easiest ways to keep a website at the top of Google. According to statistics, it is found that 13% of marketers say that it is one of the most valuable SEO tactics. But one needs to wait for at least three months to see good results.
Are you also pondering over how to improve your link-building strategy? Are you looking for the best way that can help you generate high-quality links and build a strong presence in less time? Well! That’s where good quality explainer videos come into play.
You will be amazed to see that there are more than 3.5 billion people using social media, and video is the only content type that gets 12 times more shares in comparison to other visual content or blogs. More sharing, higher traffic, and better page ranking. By publishing excellent quality video content, you can see a lot of transactions on social media and make people understand complex concepts easily.
Well! Google loves videos! It usually crawls the sites and looks for the pages having more visitors, less bounce rate, and adds relevance to the content. And this all possible with videos, It grabs the visitor’s attention and retains the visitors on the page for longer.
Convinced! But wondering how?
So, without wasting a single moment, let’s dive into different strategies that will allow you to utilize videos for link building in a productive form.
Let’s get started…
Before you create a video, make sure you research which content is relevant and what people are actually looking for. By creating videos on content that is more searchable, you can easily attract more people and get more shares and views.
For instance, Instagram reels and Facebook stories are dominating social media. Furthermore, if you want to watch out which video trend is actually working, then you can always utilize tools like BuzzSumo, ahrefs’ content explorer, etc. More traffic, higher conversions, and better ROI. So, create video content that boosts the level of engagement and conversion rate.
While producing a video, make sure it goes on original touch to the content. Say if the content is original, then you can easily improve your brand authority and get more backlinks. When it comes to link building, then originality is the only concern considered by almost every organization.
Thus, whenever you produce a video, make sure it not only represents your brand in the best way but also highlights important information that inspires others to get links on your video. So, try focusing on producing original content in the form of entertaining and educational videos.
Another tip that will help you make your video content more productive is by strategizing it as per your target market. If you strategize your campaigns and content according to your audience and niche, then you can see better results in generating high-quality links. With this approach, you can make a small campaign more successful.
Thus, before you proceed, brainstorm the list of people who might be interested in watching your content. Once you clearly identify your potential targets and audience needs, then you can easily create appealing content that will further escalate your outreach campaign.
According to the statistics, it is found that 90% of the videos are watched by people through their personalized devices. This is the reason why everyone’s putting their best to produce mobile-friendly content. Because if your content is mobile-friendly, you have more chances to get your content shareable. Remember, the more the sharing, the easier it becomes to get viral and generate more backlinks.
So get ready to raise the power of link building by creating shareable and mobile-friendly video content.
Whenever you create a video, make sure it is embeddable as it is the only source through which users can get links on the respective video. With propriety embed code, users can easily get links back to your video page.
Furthermore, if you want to get faster results, you can place the code in an iframe as it will be easy for the user to find and copy. Also, you need to make sure that your video code works on different platforms so that it does not appear broken or spammy to users.
Last but not least, a tip that will help you get an optimized video for better link building is producing content that is more discoverable. Yes, you hear it right….
If your content is more discoverable, then it will become easy for the users to find and get backlinks. Are you thinking how?
Well, you can create a video sitemap as it directly points to the video URLs and increases the chances of links. Furthermore, if you don’t know how to make a good video sitemap, then you can always get in touch with the best video production companies. They will not only guide you with producing video sitemaps but also offer excellent video production services at an affordable cost.
Prefer reading- YouTube SEO: How to find the nice traffic-generating keywords.
Hopefully, all the points added above will help you edge your backlink strategy through awesome video content. Always remember, if your video is highly optimized and showcased in an excellent way then you can easily attract visitors to your page and get a great way to build keywords and quality links.
Now, what are you waiting for?
Start producing video content in your marketing toolkit and experience a considerable amount of profit by building a strong network of links.
Still, having any questions? Do share in the comments below!