When it comes to improving Google’s ranking, link-building wins. It’s one of the most effective and easiest ways to keep a website at the top of Google. According to statistics, it is found that 13% of marketers say that it is one of the most valuable SEO tactics. But one must wait at least three months to see good results. Are you also pondering over how to improve your link-building strategy? Are you looking for the best way to help you generate high-quality links and build a strong presence in less time? Well! That’s where good-quality explainer videos come into play.
You will be amazed to see that over 3.5 billion people use social media, and video is the only content type that gets 12 times more shares than other visual content or blogs. More sharing, higher traffic, and better page ranking. By publishing excellent quality video content, you can see many transactions on social media and make people understand complex concepts easily. Well! Google loves videos! It usually crawls the sites and looks for more visitors, less bounce rate, and relevant content. And this is all possible with videos; it grabs the visitor’s attention and retains the visitors on the page for longer.
Convinced! But wondering how?
So, let’s dive into different strategies that will allow you to utilize videos for link-building in an effective form without wasting a moment.
6 Proven ways to optimize videos for better Link Building
Let’s get started…
Do thorough research
Before creating a video, research which content is relevant and what people seek; creating videos on more searchable content can easily attract more people and get more shares and views. For instance, Instagram reels and Facebook stories are dominating social media. Furthermore, to see which video trend works, you can always utilize tools like BuzzSumo, ahrefs’ content explorer, etc. More traffic, higher conversions, and better ROI. So, create video content that boosts engagement and conversion rate.
Add Original Touch
While producing a video, ensure it goes on the original touch to the content. If the content is original, you can easily improve your brand authority and get more backlinks. When it comes to link building, then originality is the only concern considered by almost every organization.
Thus, whenever you produce a video, ensure it represents your brand best and highlights important information that inspires others to get links to your video. So, try creating original content in the form of entertaining and educational videos.
Focus on your Target Marketers
Another tip to help you make your video content more productive is strategizing it per your target market. If you strategize your campaigns and content according to your audience and niche, you can see better results in generating high-quality links. With this approach, you can make a small campaign more successful.
Thus, before you proceed, brainstorm the list of people interested in watching your content. Once you clearly identify your potential targets and audience needs, you can easily create appealing content to further escalate your outreach campaign.
According to the statistics, it is found that 90% of videos are watched by people through their personalized devices. This is why everyone’s putting their best into producing mobile-friendly content. Because your content is mobile-friendly, you have more chances to get your content shareable. Remember, the more the sharing, the easier it becomes to get viral and generate more backlinks.
So get ready to raise the power of link building by creating shareable and mobile-friendly video content.
Post-optimized and embeddable video
Whenever you create a video, make sure it is embeddable, as it is the only source through which users can get links to the respective video. With propriety embed code, users can easily get links to your video page.
Furthermore, if you want faster results, you can place the code in an iframe, as it will be easy for the user to find and copy. Also, you must ensure that your video code works on different platforms to not appear broken or spammy to users.
Create a Video Sitemap
Last but not least, a tip that will help you get an optimized video for better link building is producing more discoverable content. Yes, you hear it right….
If your content is more discoverable, it will become easy for the users to find and get backlinks. Are you thinking about how?
You can create a video sitemap as it directly points to the video URLs and increases the chances of links. Furthermore, you can always contact the best video production companies if you don’t know how to make a good video sitemap. They will guide you in producing video sitemaps and offer excellent video production services at an affordable cost.
Prefer reading- YouTube SEO: How to Find the Nice traffic-generating Keywords.
In a Nutshell
Hopefully, all the points added above will help you edge your backlink strategy through awesome video content. Remember, if your video is highly optimized and showcased excellently, you can easily attract visitors to your page and get a great way to build keywords and quality links.
Now, what are you waiting for?
Start producing video content in your marketing toolkit and experience a considerable amount of profit by building a strong network of links.
Still, have any questions? Do share in the comments below!