Chiropractors seeking new patients might take a Yellow Pages ad out in the not-so-far past and wait for prospects to call. Things have changed now, as 97 percent of people are searching for online local businesses.
Google is the dominant force in online searching, by far.
While the face has improved, advertisement is still a big expense for most small companies. If you boost your ranks on Google, you’ll have a steady stream of free traffic that you only need to turn to patients. Here are some fundamental chiropractic SEO tips to boost your ranking on google.
Step 1: Research Your Keywords
The first step is to create a list of keywords representing your services.
You may list “chiropractic adjustment,” “spinal decompression,” and “neck pain treatment,” for example. Build a free account in Google AdWords if you have a fairly long list.
You don’t have to build or budget for a marketing campaign. Access to the Google Keyword Planner is available through the Google AdWords account. This tool lets you enter keywords to see how much traffic they are carrying and offers additional keywords that may not be on the list.
Step 2: Optimize Your Keywords
Now you’re able to optimize in 2 places — your Google My Business profile and your website with your final keywords. Here’s what you need:
Google My Business
Your Google My Business page will appear in Google’s local business results section called “Map.” Think of it as a mini-website providing a short overview of your practice and growing your overall online presence.
It will also give you a swift boost to your Google rankings because with a
Google My Company page it’s far easier to reach high rankings than with a website.
Fill in all parts of the Google My Business profile with precision:
- Verification
- NAP
- Categories
- Description
- Hours
- Images
Website Optimization
Focus first on your “core” pages or your homepage and service pages, then optimize them for keywords of your purchasing intent. You will subsequently change your attention to refine your “content” sites, or blogs and FAQs, for your research intent keywords.
Step 3: Develop Citations and Links
Now that your campaign’s central framework is in place, citations and links can be developed. This will increase your Google rankings and expand your reach.
Step 4: Get Reviews
Online reviews play 2 critical roles: they let Google know your company is legitimate and inspire prospects to check out your services. Both rating platforms are useful, so Google My Business reviews will raise rankings as easily as possible. Send an email to your satisfied customers with a link to your Google My Business profile, and request a review directly. If you make this a routine, you’ll have a steady flow of recent feedback soon.
Step 5: Track Your Results
You must check your results, understand how well your local SEO campaign works, and identify places that need improvement.
Concentrate on these 3 main metrics:
- Rankings
- Traffic
- Conversions
