CLEVELAND, Feb. 13, 2019 (GLOBE NEWSWIRE) — Agencies are creating memorable, award-winning content material for their emblem clients. But are they working towards what they hold forth? Content Marketing Institute launched its first-ever research file for businesses, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. We located corporations are working towards and finding fulfillment with their own content material advertising efforts.
To see our analysis and to download the whole document go to http://cmi.Media/agency2019
Key Findings:
83% record they have used content advertising and marketing effectiveness to create brand recognition inside the remaining twelve months.
Forty-nine % of these surveyed file their agency is within the state-of-the-art/mature phase of content material advertising maturity.
64% of all respondents say they are extra a hit with content material advertising compared with twelve months ago.
“It’s encouraging to look many businesses file content marketing maturity and achievement,” says Cathy McPhillips, VP of Marketing, Content Marketing Institute. “One of the maximum thrilling findings from the studies is that seventy-four % of agencies are extremely or very devoted to content advertising – that’s better than the B2B, B2C, and production segments studied. Agencies are filled with professional communique professionals who see the value of content advertising as a part of an integrative approach. They see the fee and success it brings to their advertising mix as well as their customers.”
More highlights:
94% of respondents agree their company values creativity and craft in content advent and manufacturing.
69% of respondents usually/ often use storytelling in their personal content material marketing.
58% of the groups assume their 2019 content material marketing price range to grow compared with 2018.
To view all CMI studies and to enroll in our emails, go to contentmarketinginstitutecom/research
Watch this video with insights from marketers regarding all of CMI’s research.
About Content Marketing Institute
Content Marketing Institute is the leading worldwide content material marketing schooling and schooling company, coaching enterprise brands a way to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World occasion, the most significant content advertising-targeted event, is held each September in Cleveland, Ohio, USA, and the ContentTECH Summit occasion is held every spring.
CMI publishes Chief Content Officer for executives and provides strategic consulting and content advertising and marketing studies for several satisfactory-recognized global brands. Watch this video to learn greater approximately CMI. Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B data offerings group and the largest B2B Events organizer within the globe. To analyze extra and for the present-day news and facts, go to www.Ubm.Com and www.Informa.Com
