Despite the reputation of being your advertising knight in shining armor — supposed to equip listeners with advertising and marketing brilliance and algorithm-resistant techniques — podcasts frequently go underappreciated within the hyperlink constructing global. Just like video link constructing, podcast hyperlink constructing is supposed to be an extension of your emblem — though, in addition, you may sell it alone. Think:
- Social amplification.
- Feel the Link Love
- Look at HubSpot’s Growth Show blog put up after the podcast changed into life. Did you word the awesome links?
Or, check out Buffer’s podcast and show notes afterward. And, don’t overlook Search Engine Journal’s Search Engine Nerds podcast! After each airing, SEJ posts a recap filled with satisfactory hyperlinks.
Build Links & Authority
Perhaps the largest promoting point for me is the multiplied exposure as an authority for your precise enterprise. Podcasts allow you to talk immediately to your audience. I’ll be honest: Depending on the podcast, you might not get the equal payoff you will from creating information-driven content or high-quality content. But rattling, it’s greater interesting than something I’ve visible in the long term — and at no cost, I’m inclined to bet it’s the best hyperlink constructing tactic you’ll locate in the coming years.
How to Pitch a Podcast
To comfy a spot of an interview, do your studies. Take a check out the topics they’re overlaying to find a hole that may not have been mentioned yet. Make your email pitch applicable to the podcast and deal with people with the aid of their first name.