Mobile search will not only replace the web search market, but web advertising and advertising agencies will also face a huge threat because mobile search is more targeted than web search, and advertisers can reach their target audience precisely and effectively through mobile search.
We’re entering a new era of the internet. The days of searching the web using a traditional keyboard are ending. This transition to mobile search will affect businesses in several different ways. We’ll discuss how mobile search will replace web search, why this transition is happening, and what companies need to do to adapt to this shift.
The advent of mobile search has ushered in an era of unparalleled opportunities to connect and engage with people. There are now more mobile phones in use than PCs or laptops. As more people are using their smartphones and tablets to research and shop online, it is becoming increasingly important for businesses to leverage mobile searches.
What is mobile search?
While desktop computers have been the dominant form of internet access for decades, mobile devices have increased in popularity. Mobile search is a huge shift in internet usage because it removes the keyboard, mouse, and other physical devices.
Keywords are getting more powerful.
The good news is that there is no reason to panic if you’re already running a keyword-based PPC campaign. Your keywords are the foundation of any PPC campaign. They dictate how much to bid on a keyword, which landing pages to use, and even what ad copy to use.
The bad news is that your keyword list is very important. If you’re using generic keywords, your campaigns will lack focus. If you optimize for a specific keyword, you must know what that keyword is. Otherwise, you’re just wasting money and time.
What are your most important keywords? What kind of keyword are you targeting? What is your competition bidding on? Where are they getting traffic from?
Several tools can help you answer these questions, such as SEMRush.
Facebook ads are being used more.
In 2017, Facebook ads accounted for only 3% of digital ad spending. But by 2018, that number has increased to over 17%.
This change will cause a shift in how we search. As smartphones and tablets become more powerful, we’ll use them to search the web for things we need rather than go to a search engine and type in a query. The implication? We’ll stop using desktop computers to search, and we’ll start using mobile devices instead.
Google mobile search is becoming a bigger problem.
According to eMarketer, mobile search will overtake desktop search by 2021.
That’s not surprising because the number of mobile devices accessing the web will reach 1.9 billion by 2020.
Mobile search is also gaining momentum. In the US alone, 81 percent of smartphone owners used their devices to perform a search within the last month.
In terms of the types of searches performed, mobile searches accounted for more than 60 percent of queries, compared to 25 percent in 2017.
While it’s good to see that mobile searches are on the rise, the real issue lies in that we will be doing most of our mobile searches on mobile devices.
How you can optimize your website for mobile search
As mobile usage has grown, so has the demand for websites that work well on small screens. According to eMarketer, mobile traffic rose from 29% in 2015 to 34% in 2016.
That means the mobile search will become increasingly important as we move forward. And the good news is that optimizing your website for mobile search is just as easy as optimizing your website for desktop search.
There are three basic steps to follow.
First, find out how your website loads on mobile devices.
Second, optimize your website for mobile search.
Finally, test and measure the results.
Frequently Asked Questions Mobile Search
Q: What will the future of search look like?
Q: Will the search become voice-only or text-based?
A: Search will be voice-based. Right now, voice search is limited because it’s so difficult to use; it’s not easy to understand what you’re saying.
Q: How will AI impact our search experience?
A: AI will help search better understand the content we are looking for and help make sense of the content we already have found. I think this is going to improve our experience with search.
Q: Will mobile search replace desktop search?
A: The mobile search will replace the desktop search, but I don’t think that the mobile search will ever completely return to the desktop search.
Q: What are some reasons why mobile search will replace web search?
A: Web search is very inefficient. Finding information on the internet takes a lot of time and effort.
Q: What are some other trends in mobile search?
Top 5 Myths About Mobile Search
1. Mobile search will never replace web search
2. Search is going away, and I need to do something else
3. Search is a dying industry
4. The Google index will get worse if I do a mobile search
5. Mobile search is just a stop-gap to satisfy the existing user base.
Mobile search is growing in popularity and will eventually replace web search. But how much time do you have? There are many reasons why mobile search is the future. The biggest reason is that it allows you to quickly find the information you need right when you need it. It is easier to remember what you need to do when you are on the go than when you are sitting at your desktop.