This is 2019. Fact: people wait in lines to take Instagram photos in front of colorful walls. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing.
F you choose to partake in social media for work rather than play, that’s even more reason to master your craft. This can help demystify the world of digital marketing with nine online courses on the tools and techniques that actually work. From driving more traffic to your website using SEO to learning how to use Facebook ads to engage with your audience, you’ll learn it all for just $37.
Here’s how these courses can help you become an in-demand marketer in 2019 and beyond:
1. Develop a successful email marketing strategy
Whether you’re part of a B2B (business-to-business) or B2C (business-to-consumer) company, you need an effective email marketing strategy to ensure your users never forget about you. There’s a fine line between being helpful and being, well, spammy — and this bundle shows you how to use MailChimp, the world’s largest marketing automation platform, to optimize email content and grow your email list (i.e., the people interested in your business), so you can launch campaigns that are designed to succeed.
2. Learn to leverage Facebook ads
One of the most widely used social platforms, Facebook marketing, has become a big player in the digital advertising game. Don’t use Facebook? Good for you, but other people do. It’s important to learn how to optimize your Facebook ads for increased conversions and decreased costs, so you can make use of your Facebook ad investment and find new customers to boot.
3. Customize your use of Google Adwords
You (and probably every human you know) use Google to find new products and services daily. And if you know how to use Google Adwords correctly, you can take advantage of this built-in traffic to bring new eyes to your ad space. From setting up a Google Adwords account from scratch to using the right keywords, this course will show you how to use Google Adwords to reach optimum results.
4. Discover how to effectively retarget
Most websites only experience a 2% conversion rate — that’s why they then stalk you with ads as you go about your normal online life. They call retargeting a form of online advertising that can help you keep your brand in front of bounced traffic. Cover the top tools for inbound and outbound marketing, including Adwords, Adroll, Perfect Audience, Criterion, and more.
5. Gain more website traffic with SEO
Search Engine Optimization (SEO) can be a long game — and while it takes time, it’s worth it. That’s because the right SEO strategy can bump your website to the top of search results and get more eyes on your products and services. This bundle helps you explore SEO essentials, like keywords and on-page optimization, and take an extensive dive into back-linking.
6. Use Amazon affiliate marketing
A godsend for budding e-commerce businesses, Amazon’s FBA or affiliate marketing programs help you take advantage of Amazon’s trusted reputation to sell your goods. This bundle shows you how to join the affiliate program and promote the best products using best practices.
7. Master affiliate marketing at large
Affiliate marketing is a clever way to earn hundreds of dollars of passive income daily, using strategies that are low cost/low overhead or even free. This bundle shows you how you can build brand authority while controlling an online marketing arm.