Founded in 2013 as a keyword studies tool, SerpStat has developed and emerged as one of the biggest names in SEO and PPC evaluation. With a database containing extra than one hundred million keywords, 180 million PPC Ads, and two hundred million seek recommendations, it’s intently rivaling any pinnacle competitor in the industry and already boasts over 30,000 clients globally. If you’re presently considering the net device, here’s a brief overview that will help you benefit from higher information on the product.
SerpStat Provides Six Key functionalities:
WEBSITE ANALYSIS
Website evaluation allows you to carry out two supervisory duties: area analysis and URL analysis. In each case, you could carry out side-by-facet comparisons with competitor organizations to determine why your SEO method might be lagging behind. The device gives you critical statistics about your internet site and its performance to help you recognize your state of affairs.
Search engine marketing KEYWORD RESEARCH
Here, you will locate not unique keywords you and your competitors rank for. You’ll also find a couple of new keyword opportunities that you might not be currently using. It’s an excellent tool to discover associated keyword phrases to goal and use for your website.
BACKLINK ANALYSIS
The backlink analysis function is for reading your hyperlink profile in addition to evaluating your profile on your competitors’. The inbound link dashboard shows referring domains, general indexed pages, referring pages, anchors, and pinnacle appearing pages, to call just a few.
RANK TRACKING
With this selection, you may, amongst other things, music your position on search engine end result pages, check your ranking records for a particular keyword, and evaluate your rating in opposition to decided on competitors for a given keyword.
SITE AUDIT
Serpstat’s web page audit characteristic helps you to comprehensively examine your and your competition’ web sites’ overall search engine marketing overall performance and generate specific reports on; meta tags, headings, hyperlinks, loading pace, redirects, server parameters, and quite a whole lot each different aspect which can have an effect on a website’s performance.
PPC ANALYSIS
With PPC analysis, you could discover your competitor’s unique vital phrases or even see which keywords every of your competition uses for their pay-in, keeping with-click on advert campaigns. You can also find a competitor’s strategy (budget and bids) and use these records to better compete with them.
PRICING
Users can pick an unfastened-for-lifestyles plan wherein you get 30 searches and 100 page audits completely freed from price. Use this loose plan to check out the platform earlier than you start paying. Paid plans start at $19/month and are divided into two broad categories; personal and commercial enterprise. Each class is further divided into Plan A, Plan B, Plan C, and Plan D. As you’d assume, Plan A within the separate category is the cheapest option, priced at merely $19/month. Plan B is priced at $69/month, Plan C at $149/month, and Plan D at $229/month. In the commercial enterprise category, Plan A is priced at $449/month, Plan B at $999/month, Plan C at $1,499/month, and Plan D at $2,500/month. Some of the perks of selecting higher-priced plans include getting entry to cellphone aid, the capacity to music a higher range of key phrases, audit a higher range of pages, and tune special initiatives.
CUSTOMER SERVICE
It might be unfair to quit this evaluation without mentioning the organization’s splendid customer service machine. As soon as you sign up, you get the right of entry to the SerpStat Academy, where you may learn a lot about the product through complex User Guides, FAQs, and Video Tutorials. In addition to the academy, all customers have access to stay chat and email guides. Each person except the ones on Plan A inside the Personal category revel in 24/7 smartphone aid.
VERDICT
With comparable search engine optimization and PPC analysis vendors now charging $a hundred+ even for original plans, it wouldn’t be an awful concept to try SerpStat. You’ll enjoy all the services you need without burning a hollow in your pocket, and also, you’ll have a precious device in your online marketing evaluation and planning.
