Mobile search is about to get much more intelligent, thanks to the new machine learning tools available to every search marketing firm. These tools can make the most of your site’s content and improve the performance of your mobile search campaigns.
You need to optimize your mobile search results for conversion to rank higher on Google. This means you should create a specific set of mobile landing pages to increase your conversions and improve your rankings.
Google has released its first-ever update to the mobile algorithm, which means that if you aren’t optimizing your mobile landing pages for conversion, you are losing the opportunity to rank higher on Google.
We will look at the new mobile algorithm and what you need to do to optimize your mobile landing pages. We will then look at other things you can do to help increase conversions. Mobile search has become a big part of the overall search market. The number of searches conducted on mobile devices is growing, and mobile search is expected to grow even further.
Google Adwords
Google Adwords is Google’s own ad platform. It’s a paid service allows you to target ads to specific keywords based on geographical location, interest, and other factors.
Unlike other platforms such as Facebook or Instagram, Google Ads don’t allow you to display sponsored posts. Instead, you pay a monthly fee to display ads that match the words you type into Google.
While Google Adwords is one of the most powerful platforms, it doesn’t come cheap. In fact, you’ll need to invest about $10-$20 per day to get the most out of the platform.
However, if you’re just starting out, you don’t have to spend that much money to begin. The good news is that you can start small with an Adwords budget of just $5 or $10.
What is mobile search?
Mobile search is searching the Internet via a mobile phone or tablet.
It is a part of mobile SEO, which is a type of SEO that optimizes mobile-friendly content for users on mobile devices.
Mobile search differs from desktop search because it is usually done on a phone or tablet rather than a computer.
A phone or tablet is smaller than a computer, so mobile searches are shorter.
How to optimize your mobile search
Mobile is the future. There’s no doubt about that. But it’s important to note that mobile isn’t the only channel you should optimize for conversions.
It’s very possible that your mobile SEO isn’t working as well as you think. That’s why it’s crucial to have a strategy for mobile SEO that includes both mobile and desktop.
Social media has grown to be a powerful marketing tool for businesses. Most social media platforms have an app store feature, and apps effectively promote your business.
If you’ve been around the block a few times, you know building a strong following on any social media platform takes time. So, what can you do to speed things up?
You can create a mobile landing page that promotes your mobile app and links back to the app’s home page. It’s a win-win situation. People who download the app can share the link with their followers. If people like the app, they can share the link with their followers.
The more shares you get, the higher you climb in Google. To help you with the process, I’ve included a mobile landing page example below.
Optimize your mobile search through keyword research
If you’re reading this, you probably already know that Google is rolling out a new version of its algorithm. If you’re not sure what that means, it basically means that Google is changing its search engine and trying to determine how people interact with it.
If you haven’t noticed, the company has been updating its algorithms several times a year, and this time, they’re focusing on how mobile searches are conducted. While it’s still unclear what the changes will mean for SEO, we do know that they will directly impact your rankings.
Frequently Asked Questions Mobile Search
Q: What is the mobile search process?
A: The mobile search process is when a person searches on their mobile phone, Google, or another search engine. The process starts when someone searches on their phone. They can either search on a website or use the native search function within the phone.
Q: What are the most effective ways to optimize mobile search for conversion?
A: The first thing to do when optimizing your mobile site is to include a phone number. That will make it much easier for users to call you if they need more information or want to make an appointment. It will also make it easier for users to click on your ad if you show up as a phone number on their phone.
Q: What’s the first step in optimizing a mobile search?
A: The first step is to optimize the title of your page. The title is what people see at the top of the screen and what people see before they click on a site. If people don’t find what they want, they won’t continue on your site.
Top Myths About Mobile Search
- You have to pay for search engine optimization.
- Google will rank your website lower than your competitor’s.
- It takes forever to get a result on Google.
- You can’t get conversions without having a landing page.
Conclusion
Today’s consumers are mobile. We constantly check our phones to see if we missed a text, email, or important call. But the reality is that when we are on our phones, we often search for something on Google. Mobile search is a big deal for marketers. Mobile search makes up roughly 70% of Google searches, and that percentage will only grow. What does this mean for you as a marketer? It means that you need to optimize your mobile search for conversion.
